What should a brandname do when a shopper abandons their cart but the manufacturer still wants the sale? The most effective thing is to send the consumer an email with a discount just for the special fee in the cart. The second most effective thing is always to send an email without a price reduction. That raises the question of how flexible do you want to be about your price? How important is it to have price integrity and will buyers get trained to let a cart sit until you send them an email offering a discount? Those are hard questions involving key strategy questions. So often it is alluring to do what you have to do to achieve the next sale but often that comes at the expense of future growth....Go Website
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